Beijing Yintai Centre
A Paradigm of Delicacy and Elegance
A Representation of Professional High-End Commercial Operation
As a high-end commercial brand, “in77” leverages Yintai Group’s quality commercial resources, and operational and management expertise. All its projects are located in central business districts or national demonstration pedestrian streets, setting the benchmark for fashion retail and the new consumption sector.“in77” owns commercial projects such as Beijing Yintai Centre in01, Hangzhou Hubin Yintai in77, Beijing Wangfujing Yintai in88 and Chengdu Yintai Centre in99,etc. Each of these projects incorporates the "in" concept that "Realizing true elegance" while presenting their own features and personalities.
The Yintai brand “in77” originates from our pursuit of quality and respect for the inside. It retains the gene that has fostered all the other brands of Intime Commercial while at the same time returns to its simplest and purest kernel. Coming next will be a decade when Chinese consumers redefine luxury and fashion. The ever-growing Yintai in will continue to accompany consumers and further creates shopping experience upholding independent life aesthetics.
The Yintai brand “in77” originates from our pursuit of quality and respect for the inside. It retains the gene that has fostered all the other brands of Intime Commercial while at the same time returns to its simplest and purest kernel. Coming next will be a decade when Chinese consumers redefine luxury and fashion. The ever-growing Yintai in will continue to accompany consumers and further creates shopping experience upholding independent life aesthetics.
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Located at the CBD core, Beijing Yintai Centre in01 represents a high-end shopping center integrating ideas and arts and, more importantly, a destination piloting trend and customization. in01 advocates aesthetics, individuality and vitality, and has created a commercial art space that brings together fashionable luxury brands, trendy sports and a unique shopping experience. Featuring first stores or flagship stores of brands such as Chrome Hearts, alexanderwang, RICHARD MILLE, Burton and Huawei, in01 aims to introduce customers to a high-quality, new lifestyle and shopping experience, while embodying an elegant, uniquely in service concept.
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Hangzhou Hubin Yintai
Classic Depiction of Chinese-Western Cultures and LandscapesLocated in the business commercial and tourist area in Hangzhou, it is the only multifunctional compound urban complex on the West Lake. Architecturally, in77 retains the special arcades, gray brick and other Jiangnan-style design elements which, when interacting with the international brand flagship stores, form a wonderful collision between the Chinese and Western cultures. A combination of fashion, arts, architecture and culture creates a public space where consumption becomes an experience of enjoyment and relaxation.
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Beijing Wangfujing Yintai
Perfect Combination of Classic Culture with Young DynamicsLocated in the heart of Beijing’s famous Wangfujing Commercial Street, this rejuvenated shopping mall boasts first and flagship stores of international, and trendy Chinese brands, unique dimensional experiences, art exhibitions and premium dining options. A blend of vibrancy and nostalgia, it has become a new fashion landmark for the younger crowd in pursuit of a trendy and “cool” lifestyle.
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Chengdu Yintai Centre
Perfect Carrier of an All-Customer International LifestyleLocated in the CBD of Chengdu Hi-tech District Financial City, it covers a floor area of 190,000㎡. A joint venture among six of the world's best design companies BENOY, CALLISON, SAKO, YABUPUSHELBERG, AECOM and ISOMETRIX, in99 advocates perfect enjoyment of combining arts, culture, nature and shopping together, and represents a perfect carrier of an all-customer international lifestyle encompassing international boutiques, fashion, cosmetics, large boutique supermarkets, style dining, cinemas, life's flavor commercial blocks and rooftop gardens. All-inclusive and in orderly arrangement, it advocates perfect enjoyment of combining arts, culture, nature and shopping.
