Hefei Yintai in77, a new masterpiece of the Yintai Commercial Group’s high-end in77 series, held its grand opening on December 26. The project is located in the core area of Swan Lake CBD in Hefei City. As the first in77 project in Anhui Province, Hefei Yintai in77 has become a model of urban renewal with its impressive scale of 170,000 square meters and unique design.

Hefei Yintai in77 brings together the world's top brands, including alexanderwang, DIOR, and other trendy luxury brands, as well as Michelin restaurants, and more than 30% of the brands are entering the Hefei market for the first time. Hefei Yintai in77 meets the diverse needs of different customer groups with its rich business layout, bringing new commercial vitality to the city.

In its opening activities, Hefei Yintai in77 paid special attention to philanthropic practices, and partnered with Yintai Foundation to advocate the concept of green consumption. By encouraging consumers to bring their own cups when buying coffee, Yintai Foundation will donate environmental protection funds to support the protection of endangered species and the construction of nature reserves. Hefei Yintai in77 also partnered with city subways to launch exclusive co-branded subway cards that promote green travel, demonstrating the company's firm commitment to sustainable development.

Hefei Yintai in77 adheres to the concept of innovation and is committed to creating a scene-based consumer experience centre that integrates fashion, art, technology, and nature. By building a trendy cultural social ecosystem of "art space + social scene + quality living," it not only brings consumers a new shopping experience, but also leads the improvement of urban vitality and lifestyle, becoming a new landmark of refined living in the heart of the city.

Hefei Yintai in77 looks forward to embarking on a new journey of refined life with consumers. Going forward, the Yintai Commercial Group will continue to work with its partners to continuously inject new vitality into urban development with innovation and responsibility as drivers and create more value for consumers.