On December 12, 2014, Shaoxing Intime City opened to service in the optimal business hinterland of Shaoxing's Jiefang South Road. As another masterpiece of Intime Retail, Shaoxing Intime City adds a new, fashion flavor to the local business, supplying the gap of large commercial complexes in the southern part of the city. The inauguration of Intime City registers full revolution to the commercial layout of the old urban area.

December 6, 2014 recorded the opening of the 5th membership assembly of Zhejiang Chamber of Commerce in Beijing. President of Yintai Group Shen Guojun was elected the 5th chairman of the Chamber, a second time within ten years. Shen addressed the meeting with five words: Gratitude, Consolidation, Morality, Responsibility and Commitment describing how he felt about being elected and what he as chairman was determined to do in future.

December 6 recorded the opening of the 5th membership assembly of Zhejiang Chamber of Commerce in Beijing. As an outstanding representative of Zhejiang entrepreneurs, President of Yintai Group Shen Guojun was elected the 5th chairman of the Chamber, a second time within ten years.

December 1, 2014 saw the Grand Ceremony for Chinese Business Leaders Annual Award 2014 in Beijing cosponsored by ifeng.com, Phoenix TV and China Business Radio, and academically supported by Guanghua School of Management, Peking University. President of Yintai Group Shen Guojun attended the ceremony and received the 2014 Annual Chinese Business Leader award.

On November 22, 2014, the 14th MBA China Development Forum & 20th Anniversary of Guanghua School of Management MBA inaugurated in Peking University Khoo Teck Puat Sports Complex. President of Yintai Group and Founder and Honorary Chairman of Yintai Foundation Shen Guojun attended the "New Management, New Thinking" main forum, and made a theme speech titled "Seeking Shared Value: Incorporating 'Philanthropy' Thinking into Commercial Operation".

The 16th anniversary of Intime Retail turned out to be a "Customer Celebration" for both online and offline shoppers and a "Chinese Shopping Festival" offering full shopping experience on a “Digital, Omni-channel, Platform and Entertainment” basis (November 11 through 16).

A youthful, trumpeting brass band marched past the gate of Intime Department Store's Hangzhou Wulin Outlet, followed by 200 small monsters that rushed out and occupied the street, immediately lighting up the ardor of the wakening Yan'an Road. 12 arrays of different themes covered a 1.1km parade from Yan'an Road North (the gate of Intime Department Store's Wulin Outlet) southward to Fengqi Road (Zhongshan North Road), interacting with consumers and other citizens all along the way.

On November 3, 2014, Intime Retail officially declared that its Hangzhou West Lake Yintai was renamed West Lake Intime City and will open to service on November 7. From a department store-defined Hangzhou West Lake Yintai to West Lake Yintai City, the escalation does not simply constitute an update on surface decoration or equipment, but more importantly a shift from a department store to a shopping center, which is a revolution in terms of both definition and business.

The event was designed as a communication platform for brands and customers, elevate the brand image of Intime Shopping Center (Intime City), introduce projects that will open to service in 2015, and make preparation for investment promotion of Chengdu Intime City, Wuhu Intime City, Ningbo Intime Global City, Panzhihua Intime City, Cangnan Intime City, Pingyang Intime City, Xiaogan Intime City and Jingmen Intime City. The ceremony was attended by nearly three hundred people including Yintai Group leaders, project owner representatives, brand owner leaders and media reporters.

Against Stefanie Sun's song "Yintai" and the "Chinese Lantern Lights up the City" picture of Beijing Yintai Centre by PPT, vice president of Yintai Land and general manager of Beijing Yintai Property Co., Ltd. Yin Xiaozhou shared how her career developed and introduced to the Zhejiang University students details about the mysterious Yintai Centre, Yintai Land and Yintai Property. Her introduction was appraised by the post-90s, many of whom were shocked at how experienced and graceful she looked, and were already planning their own career at the same time.